In today’s world, a customer makes decisions in seconds. They won’t spend time deciphering vague descriptions, looking for reviews, or guessing the price. They’ll simply choose someone else — even if your service is great.
At SpeedyBook, we see every day how talented professionals lose jobs not because of poor service, but because their profile looks weak. Clients don’t see expertise — and they don’t choose.
Let’s be honest: here are the 5 most common business profile mistakes — and how to fix them.
Mistake #1: A “meaningless” description
“I offer quality repair services. Personalized approach. Fast and affordable.”
We see this kind of description all the time. What’s wrong with it?
* It doesn’t say what exactly you do (bathrooms? electrical? full home renovation?)
* It doesn’t show why you’re better than others (experience? tools? warranty?)
* It doesn’t speak to the client’s pain points (what’s in it for them?)
How to fix it:
Write as if you’re explaining to a child. Example:
“I renovate apartments in Sofia from start to finish. I specialize in bathrooms and kitchens. I’ve been working since 2015 and offer a 12-month warranty. I help choose materials, handle purchases, and clean up after. Ideal for clients who want a stress-free move.”
Add a unique selling point — something that sets you apart.
Mistake #2: Copy-pasting from other sites, with no formatting
One long chunk of text, full of borrowed phrases, clichés, and legal jargon — that’s a fast track to the “back” button.
Copied text:
* Not yours — so it doesn’t inspire trust
* No paragraphs — so it’s hard to read
* Generic — so it looks lazy
How to fix it:
* Write in a natural tone, don’t copy even if “it sounds nice”
* Use short paragraphs and highlight key points: “✔ experience”, “🔧 warranty”, “📍 city”
* Use bullet points and specifics: “Prices start at 100 BGN. Final cost depends on inspection.”
Mistake #3: No reviews (or empty review section) and no rating
You’ve completed dozens of jobs, but your profile shows zero reviews? The client assumes you have no experience — or worse — that you’re hiding something.
How to fix it:
* Ask every client for a review after completing the job
* Send them a link, follow up — people forget and that’s okay
* Add real examples: “Painted a private house façade — before/after photos and client review in profile.”
Reviews are your trust currency. Each one increases your site rating — and your chances of getting chosen.
Mistake #4: Random or missing prices
If you say “Price: negotiable” — you’ll lose 70% of clients. People hate uncertainty. If you write “from 50 BGN” but then say “actually from 150 BGN” — it feels like deception.
How to fix it:
* Provide a range: “from __ to __”. For example: “Tile installation — 20 to 35 BGN/m² depending on complexity.”
* Explain what affects the price: area, materials, urgency
* Honesty = trust. Even if the client doesn’t know the exact number, they’ll know what to expect.
Mistake #5: Incorrect contact info and silence
One of the most frustrating situations: the client books — but the provider doesn’t see it, doesn’t respond, or left incorrect contact info.
How to fix it:
* Make sure your email and phone number are up to date
* Add WhatsApp/Viber if you use them
* Check your email at least once a day — especially if you want real bookings
* Enable SpeedyBook notifications if available
Your SpeedyBook profile is not just a formality. It’s part of your business identity.
Our platform isn’t just “another place to register.” It’s a client acquisition tool. But it only works if you present yourself well, build initial trust, collect reviews, and keep improving.
Your profile is the first point of contact. Make the person stay. Make them want to call you — not someone else.
Now is the time to update your profile.
Check your description, set clear prices, add reviews, and update your contact info. It’s 20 minutes of work that could bring you dozens of new clients.